So, you’ve got an idea and you’re ready to try and communicate. First off, determine if your invention details could be communicated or not. Ask your patent attorney if it is ok. If you have, then you will want review for InventHelp. Exactly what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to show the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad fact is editors are bombarded with press releases. If you want to keep yours from the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The very last thing they want to take a look at is a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is dependant on advertising revenue. This will make them very uninterested in publishing an ad for the product for free!
Arrive at the point. Focus on the newsworthy aspect of your invention. Describe how your invention solves an issue. And attempt to think beyond simply: “It saves time and money.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the season honor, the transportation sector also saw a huge variety of invention accolades also.
I can remember, as I’m sure most of it is possible to, when “bigger is better” was synonymous with cars and personal transportation. Today, should there be such a huge concentrate on green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re likely to visit a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the trend given that they included a number of “green” transportation options on their annual Best Inventions of year list. Listed here are two to be on the lookout for inside the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due outside in 2008. The Town Car from MIT’s Media Lab is actually a two-seater, InventHelp Success Stories which can be checked out from the designated location, then returned (like a shopping cart application) for any other station in the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way everything is going, expect more big changes in how we communicate and exactly how we get around. Make sure you have a look at our next InventHelp blog, where we’ll explore more transportation innovations, together with a new way to fly in design!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to send it to the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are generally looking for news about products already on the market, you might miss your target market altogether. Namely manufacturers and marketers, who debthr to read through industry-specific trade publications. So rather than Sports Illustrated for your invention, why not try a trade publication like American Sport Fishing? Here is where business information about new inventions could be picked up by an editor.
Check out a pro. Publicity is a time-consuming marketing activity, which is why publicity releases are contained in how do you get a patent to industry services. If you’re not really a client, you may want to consider hiring a publicity firm that will handle the writing and distribution of releases for you personally. A lot of companies charge by the word for such services so be sure to find out about pricing in advance.